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$1,950,000
2 Beds 2 Baths 202607202 MLS FS - Fee Simple Tenure 134 DOM The Park On Keeaumoku BLDG.
Discover true island modern living in this luxurious penthouse corner residence on the 44th floor of The Park on Keeaumoku. Boasting one of the largest 2-bedroom floor plans in the building, this rare 2-bedroom, 2-bathroom, 2-parking home offers high ceilings, expansive windows, and breathtaking panoramic views of Diamond Head, the ocean, mountains, and dazzling city lights. The open-concept design is complemented by premium finishes and abundant natural light, creating a refined living experience that is both elegant and inviting. Enjoy resort-style amenities including a pool, sauna, fitness center, yoga room, lounges, and beautifully landscaped outdoor spaces, all set within one of Honolulu’s most vibrant and walkable neighborhoods.

1500 Rycroft Street Unit PH4419, Honolulu

$608,888
2 Beds 2 Baths 202607120 MLS FS - Fee Simple Tenure 135 DOM Kuhio Plaza BLDG.
Experience refined island living in this 2-bedroom, 1.5-bathroom residence at Kuhio Plaza that offers a thoughtfully updated interior. The home features vein-cut travertine flooring and full-lite French doors throughout, contributing to a cohesive and well-considered design. The kitchen is appointed with grey onyx countertops, a backlit backsplash, and a commercial-grade hood, providing a functional and modern workspace. Located on the Diamond Head and ocean corner with only four units per floor, the layout allows for added privacy and natural light. The unit offers Diamond Head views from the living room and surf zone ocean views from the living room & both bedrooms. Also included is one underground parking stall secured by a remote operated gate. Kuhio Plaza is a secured building with access to Waikiki Beach, Honolulu Zoo, and nearby shopping and dining options, supporting a convenient in-town dream lifestyle.

2442 Kuhio Avenue Unit 1102, Honolulu

$2,890,000
202607049 MLS FS - Fee Simple Tenure 134 DOM
This expansive 2+ acre (approximately 2.25-acre) property is a rare opportunity to create your dream home on O‘ahu’s iconic North Shore. Ideally positioned above some of the most famous surf breaks in the world—including Log Cabins, Rock Piles, and Banzai Pipeline—you’ll enjoy close proximity to miles of wide sandy beaches, just about 1,200 feet away, without the congestion of living directly along the shoreline. This blank canvas offers the perfect combination of land, location, views, and privacy. With over 150 feet of road frontage and stretching more than 600 feet up the hillside, there’s ample space to build, expand, and design your ideal island retreat. Ocean view potential awaits from a second-story home, while the land itself provides excellent conditions for growing fruit trees, herbs, and vegetables—true country living at its best. Utilities are already within reach with electricity and cable available for connection by the Buyer. Bring your vision, your architect, and your dreams—this is a truly special offering with endless potential.

59-146 Kekiliohulani Street, Haleiwa

$1,549,000
202607167 MLS FS - Fee Simple Tenure 135 DOM
Multi-Unit Investment Opportunity in Prime Punchbowl Location with beautiful ocean, sunset, mountain, and city views from the balcony! A rare find in the Punchbowl area! This versatile property features two separate structures with a total of five units, offering an incredible investment opportunity. With four units currently generating $5,650 in monthly rental income, potentially $9650 with 5th rental unit for even more revenue! The property includes a carport for three vehicles, copper piping in the main unit, and a highly desirable location with proximity to UH Manoa, HPU, community colleges, hospitals, downtown, and major conveniences. Investor-friendly and tenant-occupied—please allow 48-hour notice for showings. Do not disturb tenants. Don’t miss this chance to own a fantastic income-producing property in a prime Honolulu location!

1578 Pele Street, Honolulu

$478,000
2 Beds 2 Baths 202601879 MLS FS - Fee Simple Tenure 135 DOM Colonnade On The Greens BLDG.
WELCOME HOME TO COLONNADE ON THE GREEN! VA ASSUMABLE LOAN at 2.375%. This desirable 2-bedroom, 2-bath floor plan places the bedrooms on opposite sides of the living room, features new kitchen countertops, and laminate and ceramic tile flooring throughout. The upgraded bathrooms and walk-in closet in the primary bedroom add to the appeal. Enjoy unobstructed views of the golf course, ocean, coastline, sunrise, and mountains from the living room, bedrooms, and lanai. The complex offers a range of amenities, including a game room, swimming pool, jacuzzi, exercise room, half basketball, handball, tennis, and pickleball courts, indoor golf driving range, car wash, gas BBQ, surfboard and bicycle storage racks, picnic benches, children's playroom, dog park, meeting and recreation rooms, guest parking, pest control, storage, and 24/7 security with video surveillance. Conveniently located near the famous Pearlridge Shopping Center, various restaurants, Pali Momi Hospital, schools, H-1 on ramp, and more!

98-707 Iho Place Unit 2-903, Aiea

$475,000
3 Beds 2 Baths 202607150 MLS FS - Fee Simple Tenure 135 DOM Colonnade On The Greens BLDG.
Located in Colonnade on the Greens, Building 1, Unit 901 offers a well-maintained 3-bedroom, 2-bathroom condo with 2 parking stalls in a desirable gated community. Built in 1976 and known for its peaceful setting near Pearl Harbor, the property overlooks Pearl Country Club with beautiful ocean, coastline, and golf course views. The layout is designed to capture natural light and island breezes, creating a comfortable indoor-outdoor living experience. Owners can enjoy a variety of resort-style amenities, including a pool, recreation center, tennis courts, sauna, golf practice area, sports room, storage, and lush landscaped grounds. With added features like security and convenient access to shopping, dining, and major roadways, this home offers a perfect blend of comfort, convenience, and island lifestyle.

98-703 Iho Place Unit 1-901, Aiea

$1,585,000
2 Beds 2 Baths 202607136 MLS FS - Fee Simple Tenure 135 DOM The Park On Keeaumoku BLDG.
The Park on Keeaumoku is Honolulu's newest high-rise destination, just completed in Q4 2025. This high-floor, mauka-corner 2-bedroom, 2-bath residence situated on the 39th floor of the Rycroft tower enjoys stunning Diamond Head, Pacific Ocean, tranquil Kookau Mountain and urban Honolulu views from the living room, wrap-around lanai, and both bedrooms. Features include a contemporary kitchen with quartz countertops, stainless appliances, and built-in bar seating, luxury vinyl plank flooring, modern fixtures, plus a primary bedroom with a walk-in closet and double-vanity ensuite bath. Enjoy on-site resort amenities including an infinity-edge pool and hot tub, ample pool seating and cabanas, multiple open and covered barbecue pavilions, an exercise gym, yoga studio, meeting room, movie theater, co-working space, and much more. Exceptional island living meets unforgettable views - welcome home to The Park on Keeaumoku #3901R. Listing includes enhanced photos.

1500 Rycroft Street Unit 3901R, Honolulu

$164,000
1 Baths 202607081 MLS FS - Fee Simple Tenure 135 DOM Makaha Valley Towers BLDG.
Are you ready for paradise living? Then come and check out Makaha Valley Towers unit 524—a beautifully upgraded studio corner unit offering breathtaking, unobstructed coastline views. Step outside and enjoy your morning coffee, or end-of-day delight on your covered lanai, while taking in the cool outdoor breeze. The maintenance fee offers exceptional value—covering electricity, central A/C, water, sewer, cable, and internet—making for truly convenient, all-inclusive living. Located in Makaha Valley Towers, residents enjoy secured entry with controlled access, a heated swimming pool, BBQ area, peaceful surroundings, and a well-maintained community. Just minutes away, you’ll find stunning Westside beaches, along with dining and golf at the Makaha Country Club. A short drive further brings you to nearby grocery stores and a variety of additional dining options for everyday convenience.Whether you're looking for a primary residence, island retreat, or investment, Unit 524 offers comfort, views, and value in beautiful Makaha Valley.

84-740 Kili Drive Unit F524, Waianae

$1,725,000
4 Beds 4 Baths 202606994 MLS FS - Fee Simple Tenure 135 DOM
Nestled in the sought-after hillside community of St. Louis Heights, this fully renovated, turn-key home offers the perfect blend of modern design and flexible multi-generational living. Spanning two distinct living areas plus a wet bar, the layout is as functional as it is impressive. The home features two luxurious primary suites, two additional bedrooms, and two full bathrooms — all thoughtfully updated with contemporary finishes throughout. A one-car garage plus driveway parking adds everyday convenience. Step outside onto two expansive lanais and take in sweeping city views that make every evening unforgettable. Whether you’re entertaining or simply unwinding, this home delivers an exceptional Hawaii lifestyle. Move-in ready. Nothing to do but enjoy.

2234 St Louis Drive, Honolulu

$750,000
1 Beds 1 Baths 202607073 MLS FS - Fee Simple Tenure 135 DOM Ilikai Marina BLDG.
Experience true Hawaiian lifestyle living, with unparalleled Marina panoramic views, unobstructed sunsets of the Pacific Ocean, tropical views of Magic Island and the serene lagoons at Hilton Hawaiian Village; all completed with weekly Friday night fireworks to be enjoyed from your lanai or comfort of your living-room. This updated 1-bedroom 1-bathroom is fully furnished, and turnkey ready. Currently rented as a short-term rental with excellent occupancy, can be a perfect investment opportunity or a vacation getaway in the heart of Waikiki. Walking distance to the Ala Moana shopping center and all the attractions Waikiki has to offer. Building amenities include two restaurants onsite, 24-hour security and parking available for daily/monthly rent.

1765 Ala Moana Boulevard Unit 786, Honolulu

$744,000
2 Beds 2 Baths 202607097 MLS FS - Fee Simple Tenure 135 DOM Poha Kea Point 3 BLDG.
Resort style living at its finest! This 2 bedroom 2 bath townhome sits on the perimeter of Kaneohe Bay. Gorgeous views of the majestic Koolau mountain range and Kaneohe Bay from both bedrooms, main living area and lanai. Features include in-unit full size washer/dryer and a spacious lanai with storage—perfect for morning coffee or casual sunset dinners. Tucked away next to mature landscaping, with no immediate neighbors or buildings on one side, offers a retreat like atmosphere. With over 10 acres of lush tropical grounds, amenities include: pools, tennis court, pickleball, sauna, whirlpool, BBQ areas, koi pond, resident manager, 24 hour security and ample guest parking. Scenic walking paths throughout the complex offer a great way to unwind, ideal for pet owners (pet policy, verify). Ideal location for anyone looking for low-maintenance living close to Marine Corps Base Hawaii, with easy access to H-3, shopping, dining and beaches. One enclosed garage space and one open stall, tandem. Contact your realtor for a showing today!

46-090 Konohiki Street Unit 3421, Kaneohe

$370,000
2 Beds 2 Baths 202606975 MLS FS - Fee Simple Tenure 136 DOM Harbor Square BLDG.
Welcome to Harbor Square, where convenience meets island living in the heart of Downtown Honolulu in this beautifully maintained 2-bedroom, 2-bathroom condo. The bright, efficient layout makes the most of every square foot, featuring central AC, excellent storage throughout, window coverings, and a fully functional kitchen equipped with a dishwasher. Step outside to take in the beautiful ocean views from your spacious 121-square-foot lanai, providing the perfect setting for relaxing or entertaining guests. You can move in with total peace of mind knowing the seller has invested $8,000 in recent, meaningful upgrades, including valuable electrical and appliance enhancements. To top it all off, this secure and well-managed building offers a fantastic array of amenities to complete your lifestyle, including 24/7 security, a swimming pool, a BBQ area, and convenient community laundry facilities.

225 Queen Street Unit 23E, Honolulu

$729,000
1 Beds 1 Baths 202606988 MLS FS - Fee Simple Tenure 137 DOM Sky Ala Moana West BLDG.
Experience elevated urban living at Sky Ala Moana West, one of Honolulu’s newest and most sought-after residences. This beautifully appointed 1-bedroom, 1-bath home showcases stunning ocean and city views, complemented by a bright, open-concept design and sophisticated finishes throughout.The thoughtfully designed layout features a sleek modern kitchen with premium appliances, seamlessly flowing into the living area—ideal for both comfortable everyday living and effortless entertaining. Step out onto your private lanai to enjoy true indoor-outdoor living while taking in Honolulu’s vibrant skyline and coastal views. Resort-style amenities elevate the experience with a swimming pool, lap pool, saltwater spa, fitness center, sauna, private dining room, BBQ pavilions, poolside cabanas, playground, and dog park—offering a lifestyle that feels like a year-round retreat. Perfect for an owner-occupant seeking modern island living or an investor looking for a highly desirable property in a prime location. Ideally situated across from Ala Moana Center and just a short distance to Ala Moana Beach Park, Waikiki, dining, shopping. Enjoy the best of easy island living in the heart of Honolulu.

1388 Kapiolani Boulevard Unit 3410, Honolulu

$500,000
2 Beds 2 Baths 202607035 MLS FS - Fee Simple Tenure 136 DOM Harbor View Plaza BLDG.
Excellent location! High floor with spectacular views! Charming 2-bedroom, 1.5-bathroom unit at Harbor View Plaza with freshly painted interior. Stunning ocean, boat harbor, beach park, Magic Island, coastline, and weekly fireworks views from living room and primary bedroom. Enjoy breathtaking sunsets from the lanai and refreshing cross breezes throughout the home. In-unit washer/dryer and one assigned covered parking stall. Extra storage unit in the garage. Ideally situated near Ala Moana Beach Park, Ala Moana Shopping Center, popular restaurants, Hawaii Convention Center, Waikiki, Kaka'ako and on/near the main Bus routes. Harbor View Plaza is a well-maintained and secured building with reasonable maintenance fees that cover internet, cable, sewer, and water. Full master insurance policy covers 100% of the building's replacement value. Amenities include swimming pool, picnic area, BBQ, car wash, and surfboard/bicycle racks. Pet friendly building. You can’t beat this convenient location at the quiet end of a cul-de-sac, cross the street from the beach, next door to Ala Moana Shopping Center. Schedule a private tour today!

1676 Ala Moana Boulevard Unit 1303, Honolulu

$22,000,000
6 Beds 10 Baths 202606611 MLS FS - Fee Simple Tenure 136 DOM
When a residence transcends architecture, it becomes a work of art. Set across 1.81 acres in the misted beauty of Nuuanu, LIHIWAI is one of Hawaii’s most iconic historic estates, a rare convergence of land, design, and legacy in a truly cinematic setting. Originally built between 1927 and 1929 for Territorial Governor George R. Carter and designed by Bertram Grosvenor Goodhue, the home has been completely restored and is offered following a meticulous renovation by Welch & Weeks, a museum-quality restoration for modern living. Gracious volumes, natural light, and a refined material palette, including ohia hardwood, old-growth redwood, plaster, bronze windows, and limestone, create spaces that feel both expansive yet intimate. The four-bedroom, seven-bathroom main residence is complemented by two guest homes. The grounds unfold as a private sanctuary with a natural auwai, flowing stream, dramatic waterfall, and heated saltwater pool and spa. Set within Nuuanu Valley, this is a composition of historic pedigree, quiet luxury, and natural beauty. A legacy estate, now coming to market.

51 Kepola Place, Honolulu

$668,000
1 Baths 202607031 MLS FS - Fee Simple Tenure 136 DOM Ae'o BLDG.
Experience the ultimate flexible living space at Ae'o in a studio that lives larger than its compact footprint suggests. At the heart of this thoughtfully designed unit are two convertible wall beds that quietly transform the space, effortlessly creating functional zones to maximize comfort and cleverly providing abundant storage. This adaptable space features stunning ocean views, Bosch appliances and laundry, a TOTO washlet, and your very own private electric vehicle (EV) charger for exclusive on-demand fast charging. Ae'o residents enjoy top-tier amenities, including guest suites, a fitness center, wet steam room / dry sauna, dog park, multiple pools, cabanas and grills, and private gathering spaces. In addition to convenient access to Whole Foods, in Ward Village you're just minutes away from O'ahu's best dining, shopping destinations including Ala Moana Center and Ala Moana Beach Park. Welcome home!

1001 Queen Street Unit 2110, Honolulu

$650,000
1 Beds 2 Baths 202606831 MLS FS - Fee Simple Tenure 136 DOM Commodore BLDG.
This home has been completely remodeled and is in pristine condition. The kitchen has been thoughtfully redesigned to open the living areas and maximize useable space. It is move in ready and comes fully furnished: featuring central A/C, private lanai, very spacious bedroom, new appliances, quartz countertops, full size washer /dryer, luxury vinyl flooring, automatic blinds, no popcorn ceiling, built in bookshelves, and an exterior storage locker. This 12th floor unit has gorgeous ocean, mountain, and marina views. The 2 covered and secured parking spots are side by side and close to the entrance. The Commodore is a PET FRIENDLY, well maintained, and secure building with maintenance fees that cover basic cable, internet, chilled water for the A/C, and hot water. Enjoy the resort like amenities which include a heated swimming pool, whirlpool, exercise room, sauna, BBQ areas, a rec room with a pool table, game room, and a library. You will love living in Hawaii Kai, tucked away in the quiet Hahaione Valley, where you will be close to world famous beaches, convenient shopping, a variety of restaurants, and top-rated schools. Come visit our open house or make your appointment today.

555 Hahaione Street Unit 12E, Honolulu

$1,325,000
1 Beds 1 Baths 202606977 MLS FS - Fee Simple Tenure 136 DOM Victoria Place BLDG.
Huge Price Reduction - Motivated Seller!!! Enjoy luxury living in one of the most sought-after front-line buildings. This beautifully furnished residence showcases stunning ocean and garden views, paired with contemporary elegance and high-end appliances and finishes throughout. At Victoria Place, residents are welcomed into an exclusive lifestyle with world-class amenities, including three resort-style pools, a state-of-the-art fitness center, wine cave, chef’s kitchen, private dining room with cabanas, theater, guest suites, and lush garden spaces. Ideally located in the heart of Kakaako, you’ll be just steps away from premier dining, shopping, and beach activities, while enjoying the beauty of two newly opened neighborhood parks—offering the pinnacle of urban living in Honolulu's most vibrant master-planned community.

1100 Ala Moana Boulevard Unit 805, Honolulu

$2,499,000
3 Beds 3 Baths 202606960 MLS FS - Fee Simple Tenure 137 DOM
Perched along a vibrant coastal landscape, this private 3bed, 3bath retreat captures panorama views of Laie Bay’s brilliant blue waters and beyond. The interior blends modern design with natural elements, featuring tiled floors, bright open walls, and warm bamboo ceilings that create an inviting yet refined aesthetic throughout.The kitchen is designed with both function and style in mind, complete with custom cabinetry, a copper sink, and an island cooktop, all positioned to take in the ocean views. Adjacent to the kitchen, a peaceful tea room adds versatility, easily serving as a 4th bedroom, guest space, or quiet retreat. The home’s bathrooms offer spa-like comforts, including a soaking tub and steam shower for a relaxing, elevated experience. A gated entrance leads to an inviting arrival, where double doors open into a tranquil courtyard evoking a sense of calm from the moment you step inside. The outdoor spaces are framed by swaying coconut trees and the soft sounds of flowing water, creating a resort-like poolside setting designed for both lively gatherings and quiet moments of escape. A separate detached studio offers flexibility, ideal as a creative art space or office space

55-249 Kamehameha Highway Unit A, Laie

$339,000
2 Beds 2 Baths 202606803 MLS LH - Leasehold Tenure 137 DOM Royal Kuhio BLDG.
Elevated high-floor 05 stack in Royal Kuhio showcasing stunning oceanfront views from every room, along with sweeping panoramas of the city skyline and vibrant sunsets. This highly desirable 2-bedroom residence features a spacious, light-filled layout enhanced by cool tradewinds and a seamless indoor-outdoor living experience. Two generous lanais provide the perfect setting to relax or entertain while fully embracing Waikiki’s iconic ocean scenery. Ideally located in the heart of Waikiki, just moments from world-class beaches, dining, shopping, and nightlife. The unit includes two parking stalls and convenient same-floor storage. Residents enjoy secured entry, a pool, and recreation amenities in a well-managed building—an excellent opportunity for both comfortable island living and strong investment potential. Surfers will love the RK Dream Safe Surf Locker, available to registered residents for just $10/month or $100/year—offering a convenient and secure place to store surfboards right in the middle of Waikiki.

2240 Kuhio Avenue Unit 3505, Honolulu

$839,000
3 Beds 2 Baths 202606821 MLS FS - Fee Simple Tenure 137 DOM
Welcome home to your fully renovated 3-bedroom, 2-bath single-family home sits just steps across the street from the beach, blending modern upgrades with coastal charm. Thoughtfully redesigned with stylish finishes and updated features throughout, the home is bright with open living spaces that welcomes in cool ocean breezes and offers ocean and mountain views. The sleek, refreshed kitchen and bathrooms add a touch of luxury, while the airy layout creates a relaxed, vacation-like feel in every room. With spacious bedrooms, contemporary touches, and an unbeatable location, this home is the perfect retreat—where every day feels like a beachside escape. This is a must see, book a showing today!

84-1070 Lahilahi Street, Waianae

$1,460,000
1 Beds 1 Baths 202606924 MLS FS - Fee Simple Tenure 138 DOM The Ritz-Carlton Residences - 383 Kalaimoku BLDG.
This is the finest and most prestigious hotel condominium in Hawaii. Relax and enjoy the ultimate resort life with The Ritz-Carlton’s signature services. Fully furnished and includes upscale appliances and granite counter-tops, kitchenware, bath amenities, and linens. Within the hotel is renowned sushi chef, Mr. Nakazawa’s Sushi Sho restaurant, and a Dean & Deluca market. A very devoted concierge service and complimentary valet parking service for owners. The Ritz-Carlton Waikiki Residence consists of two towers, Ewa Tower which was built in 2014, and the Diamond Head Tower which was built in 2018. Unit E3002 is in the Ewa Tower which has 80 1bedroom units. Of the 80 1bedroom units, the 02 stack between floors 24 and 30 are 1bedroom units of the "Grand Level" residences and is the largest 1bedroom floorplan. Only 8 units with this particular layout. Monthly Maintenance Fee is $2,077.94, Monthly Reserve Assessment is $313.14.

383 Kalaimoku Street Unit E3002, Honolulu

$1,478,000
2 Beds 2 Baths 202606092 MLS FS - Fee Simple Tenure 137 DOM The Central Ala Moana BLDG.
The Central Ala Moana, well-maintained 2 bed, 2 bath, 2 parking residence with panoramic ocean, harbor, city, and sunset views from every room. South-facing unit brings in great natural light and captures cool breezes. Spacious lanai perfect for relaxing or enjoying Friday night fireworks. Open-concept kitchen with quartz countertops, modern cabinetry, pantry storage, and a dining area that flows nicely into the living space. Primary bedroom includes a walk-in closet and ensuite bath with dual sinks and a soaking tub. Features include split ACs in every room, vinyl flooring and carpet, and a separate walk-in laundry/storage room with full-size washer and dryer. Resort-style amenities include a heated infinity pool, fitness center, BBQ cabanas, party room, children’s play area, and dog park. Secured building with convenient access and well-sized parking. Prime location next to Ala Moana Center, close to Ala Moana Beach Park, Waikiki, restaurants, shopping, and entertainment. Comfortable, convenient urban living in the heart of Honolulu.

1391 Kapiolani Boulevard Unit 2809, Honolulu

$1,548,000
4 Beds 3 Baths 202606888 MLS FS - Fee Simple Tenure 138 DOM Cliffs At Pohakea BLDG.
Large $50,000 Price Adjustment. ~AMAZING OCEAN VIEW~ Detached custom single-family home at the point of Lilipuna Rd! This residence was built by renowned developer Bill Deuchar. The living room boasts Soaring Vaulted Ceilings, two cozy reading lofts, and an abundance of natural light that enhances the clean, bright interiors. Ocean views from EVERY WINDOW in the house. Start each day with a meditative moment to yourself centered around a sunrise and cool ocean breeze, all made possible by the well-positioned covered lanai. The large and mostly level yard is a pet-owners dream. Brand new Luxury Vinyl flooring throughout and all kitchen appliances purchased recently. The exterior showcases timeless architectural appeal with real stucco construction and a solid foundation built to the bedrock. Parking is a breeze with a two-car enclosed garage plus four guest parking stalls. This home has a unique massive interior storage area that measures 10' deep by 18' long. Conveniently located near Kaneohe Marine Corp Base, Windward Mall, Kaneohe town, and major highways (H-3 and Likelike) for quick access to Honolulu and the airport. Front row seats to the Blue Angels when they are in town!

45-081 Lilipuna Road Unit A, Kaneohe

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.